The Miami Dade Broncos

While this new episode nods to Miami's familiar dreamscape - electric nightlife, pastel sunrises, and glittering skylines - it also pulls us into a different side of the city: the world of the Miami Dade Broncos, who trade glamour for the mud and community that's shared well off the beaten path. 

We got back in the saddle with Wieden+Kennedy New York and Ford to deliver the third installment in the 'Welcome to The Club' series. This is director Taimi Arvidson's love letter to a community, an homage to place and people.

This short film captures the spirit of a tight-knit crew - a blend of grit, community pride, and pure horsepower. From the adrenaline of off-roading to heartfelt moments shared around a campfire, we hear each member share why they joined the club and what keeps them coming back. By the end, it’s clear this isn’t just a group of drivers. It’s a family.

"They transcend the predictable and give people purpose and connection. It doesn’t matter who you are, where you come from, your age, gender, race, it’s within a shared love of a 4x4 drivetrain that you find your chosen Bronco family. Even in the most unexpected places. Even in Miami."

The film brings these themes to life through its rich, immersive cinematography. Cutting between a Bronco winding its way through the city streets and the vibrant neon lights of Ocean Drive in the nighttime, this film offers a brilliant juxtaposition between sun-drenched Miami and the rugged Broncos, turning that clash into a synergy that defines this unique subculture. It’s this visual tension that gives the story its pulse: a place known for its polish telling a story about people who seek out the rough, rugged, and unpaved.

Farm League’s Taimi Arvidson stepped in to shape a visual language that honors the group’s grit and openness, crafting a film that feels both intimate and unforgettable. 

"A filmic look grounds us in the richness, nostalgia, and saturation of the visually iconic Miami aesthetic and the profound humanity of our group. I love to work predominantly with a handheld camera, capturing the dynamic energy of our vibrant and expressive world. We move with our characters – breathing with them as they navigate tight trails, responding to their micro-movements in intimate conversations, following their gestures and physical impulses, reactive to our living environment".  - Taimi Arvidson